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Diagnosis by DNA: Entering the Era of Personalized Medicine

Personalized medicine is an emerging practice that uses an individual's detailed genomic data to guide decisions made in preventing, diagnosing and treating disease. Genomics expert Howard Jacob from the Medical College of Wisconsin in Milwaukee explains how this data-driven approach to healthcare has the potential to truly customize healthcare to the patient-enabling providers to offer the most effective treatments to patients based on their unique genetic makeup. He also explains the discipline's link to quality in improving patient outcomes, the data challenges being faced, and shares his predictions for personalized medicine.

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