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How Cost of Quality Affects Product Pricing

Behind the scenes of every purchase is the cost of quality. While a price can affect your perception of a product's quality, it also represents your perception of the organization that produced it. This is because quality has a key role in determining prices. "How Better Quality Affects Pricing" http://asq.org/data/subscriptions/qp/2004/0204/qp0204freiesleben.html

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