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Proactive Retention Team, Max Life Insurance Co. Ltd., Gurgaon, Haryana, India

This project addresses the progression of company-customer relationships and demystifies why customers let go of their precious investments and simply walk away. The project impacted each and every stakeholder of Max Life. Generating revenue of more than US$77 million and additional renewal premium income of US$100 million, this is a fascinating story of where a systematic data-based understanding of the customer's world is translated into business benefits.

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