High level overview of the DCDV process design methodology: Part 1 - A simple example - Watching a movie

This is a conceptual lesson. Processes are designed from the market in, or from the customer to the process. From the customer corridor, the critical to satisfaction factors are defined, metrics are generated, the voice of the customer is specified, process concepts are generated, evaluated and improved. The video illustrates this general outside-in pattern using different examples. The techniques required to use the methodology are presented in detail in this chapter, and discussed in the next video.